Author: POComms

Storytelling for Churches

Storytelling stands at the core of Christian tradition. From Jesus’s parables to modern testimonies, churches have always harnessed the transformative power of stories. Today, effective storytelling remains essential for congregations looking to communicate biblical truths, strengthen community bonds, and engage members and visitors in meaningful ways. The Biblical Foundation of Christian Storytelling Scripture itself is […]

Employee vs. Fractional CMO

What’s the difference between hiring an employee for a full-time position or a specialist on a contract basis like a fractional CMO? It could mean the difference between consistent production and sporadic effects. The Situation Finding the right person for a job takes time. You hope it’s a long-term fit but let’s be honest, things […]

The Rule of Thirds

One of the fastest ways to take better photos is to understand the Rule of Thirds. It’s a basic technique of lining up objects on the “canvas” makes photos more appealing. Have you noticed that some photos are just better than others? Let’s dive right into it. What is the Rule of Thirds? When you […]

Dare To Be Different

Rethinking the Church Model Look around at most churches, and a familiar pattern emerges. Sunday worship (perhaps a midweek service too), student ministries, children’s programs, adult groups, missions initiatives, a choir, and a band (especially if contemporary worship is part of the service). Maybe an occasional church-wide Bible study rounds out the offerings. This standardized […]

The Right Microphone for Your Video

Capturing clear audio is often overlooked but the truth is that audio can elevate your videos from good to great. The right microphone for your video can make a significant difference. Audio quality is king when it comes to video content. Viewers are more forgiving of minor video imperfections if the audio is clear and […]

No One Knows You’re There

The problem isn’t your Pastor. “No One Knows You’re There”, is a phrase I heard a while back. It references the reality that in today’s online world, no one goes to a church without first checking out the worship service and campus online. The cultural landscape in America has changed dramatically. As a result, churches […]

SMART Goals

Ever feel like you’re spinning your wheels and not getting anywhere? You’re busy but not productively busy? And those to-do lists? They just keep growing, right? Things slip through the cracks, and you’re like, ‘Oh man, I forgot about that!’ If this sounds familiar to you, check out SMART Goals. What Are SMART Goals? So, […]

Organize Your Church Staff

A Story About Being Unorganized Imagine a church where everyone waited until the last minute to get things done. It was probably a big mess! Then, they hired someone to help them communicate better, and things got even crazier for a while. Every Tuesday, the church staff would meet and make a giant to-do list […]

Video Cameras for Outreach: Capturing Your Story

Video Cameras are an important outreach tool for any church to connect with its congregation and community. Whether you’re live-streaming, creating promotional videos, or documenting special events, having a good video camera is crucial. The type of camera you choose depends on what you’ll be using it for. Cameras for Live-Streaming may have different requirements […]